ELEMENT is our environmental give back program, which reminds us that it is up to each one of us to be responsible, to look after our home Planet, to be grateful, to be kind, to not just take, but to give a little back.

Percentage of profit from every product you purchase from us protects your chosen element. Always.


It is believed that the universe is formed by the four elements: Earth, Air, Fire, Water.

Each of the four elements contains its own unique properties and is as important as others. So are you.

5 % of profit from your purchase will go to environmental organisations associated with your element selected in check out.

Small steps lead to big results. Let's make the Planet healthy again, together.

A chart that is strong in water will be dominated by emotions and sensitivity. Dreaminess and psychic abilities are also water traits. Water signs filter everything through their emotions and feelings. Life is felt on deep levels rather than observed. They are intuitive people readers and tend to be sensitive and vulnerable.

In our giving program, Water element protects the oceans.



Earth charts tend to be just that – down to earth, no nonsense types. Practical and hardworking, solid and reliable, with plenty of common sense and patience. Earth signs handle things with responsibility, foresight and seriousness. They are stable and goal oriented. They are generally more concerned with things which affect them directly.

In our giving program, Earth element protects the wildlife.

A strong air chart will be above all else communicative. Air also confers logic and reasoning ability, together with objectivity and agility. The air signs channel everything through their thought processes and tend to be tolerant and understanding. They are people oriented signs and extremely communicative.

In our giving program, Air element protects the forests and plants trees.



A chart that is strong in fire will be optimistic, energetic and, as the name implies, fiery. Pride and anger are fire traits, as is generosity. Fire signs tend to be life lovers and embrace their interests with vigor. They are optimistic and enthused for the most part but capable of theatrics and temper outbursts when angered.

In our giving program, Fire element protects the Earth from global warming.


Oceans cover 71 percent of the globe, and they are as important to us as they are vast. Our oceans are home to most of the life on our planet and play a central role in the world's natural systems, like regulating our climate and absorbing carbon dioxide.

Global climate change, agricultural pollution, plastic pollution, habitat destruction, marine engineering and oil drilling, invasive species and a dramatic overfishing. These threats to the ocean are so extensive that more than 40 percent of the ocean has been severely affected and very little area has been left untouched.



We share our planet with millions of species of animals - a wondrous variety of wildlife that enriches our lives in so many ways. Wildlife is disappearing on every continent, in every ocean, on land and underwater.

Human actions threaten wildlife in two main ways: by destroying and damaging the places where species live, and by using them in ways that are unsustainable.  

Vast areas of natural habitat continue to be lost to agriculture, urban sprawl, mining and infrastructure, or are suffering from the effects of pollution, introduced species that often out-compete native wildlife, and, increasingly, climate change.

Meanwhile, many species are declining because of unsustainable levels of hunting, fishing and harvesting. Others are being driven toward extinction to support the international wildlife trade, or killed when they come into direct conflict with humans and livestock.



Forests still cover about 30 percent of the world’s land area, but they are disappearing at an alarming rate. Deforestation and forest degradation are the biggest threats to forests worldwide.

Over half of the tropical forests worldwide have been destroyed since the 1960s, and every second, more than one hectare of tropical forests is destroyed or drastically degraded. This intense and devastating pressure on forests is not limited to the tropics – an estimated 3.7 million hectares of Europe’s forests are damaged by livestock, insects, diseases, forest fires, and other human-linked activities.

We need trees for a variety of reasons, not least of which is that they absorb not only the carbon dioxide that we exhale, but also the heat-trapping greenhouse gases that human activities emit. As those gases enter the atmosphere, global warming increases, a trend scientists now prefer to call climate change.



Global warming is the long-term heating of Earth’s climate system observed since the pre-industrial period (between 1850 and 1900) due to human activities, primarily fossil fuel burning, which increases heat-trapping greenhouse gas levels in Earth’s atmosphere. The term is frequently used interchangeably with the term climate change, though the latter refers to both human- and naturally produced warming and the effects it has on our planet. It is most commonly measured as the average increase in Earth’s global surface temperature.

Since the pre-industrial period, human activities are estimated to have increased Earth’s global average temperature by about 1 degree Celsius (1.8 degrees Fahrenheit), a number that is currently increasing by 0.2 degrees Celsius (0.36 degrees Fahrenheit) per decade. Most of the current warming trend is extremely likely (greater than 95 percent probability) the result of human activity since the 1950s and is proceeding at an unprecedented rate over decades to millennia.



It's not always easy to give back as new company, but we went to business to make it happen. We are selecting variety of organisations working extremely hard to overcome the challenges our Planet is facing, from small to big ones, from local to global. We are committed to donate the percentage from your purchase to organisations all around the World and to always let you know the impact each element has have. After the end of each financial year we will share with you what organisations did each element support, how much were we able to provide together and what the goals are for the years to come. This is our first year. Let's show the Planet some love.

Thank you for being here with us.


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